Exciting news, everyone! I’m thrilled to share that I’ll be serving as a juror for the Creative B2B Lions at Cannes Lions this year.

The Creative B2B Lion honors the creative and effective B2B marketing that changes the game, and I couldn’t be more proud to work with LinkedIn, LinkedIn Collective and The B2B Institute to promote these efforts.

Cannes Lions has been setting the standard for creative excellence for an impressive 70 years, and I’m humbled to be a part of that legacy. As a juror, I’ll have the opportunity to assess groundbreaking creativity that will set the standard for the next 70 years. What a thrilling prospect! 🌟🎉

On a personal note, this moment is deeply meaningful to me. The longer sales cycles, the value of relationships, memories, and trust fascinate me as a long-time advocate for B2B marketers and the practice of B2B marketing. There’s a huge opportunity to elevate the standard for B2B creativity and to see more B2B creative work that builds brands, engages audiences, and helps businesses grow.

Don’t miss out on your chance to have your work recognized on the global stage and make history.

Thank you to my dear colleagues at The B2B Institute, my broader LinkedIn team, and anyone who gave me a shot or bet on me. I appreciate you deeply!

Let’s celebrate creativity, innovation, and excellence in B2B marketing! 🎉

Congratulations to the other jurors on this wonderful honor!