I had a blast at #AdobeSummit as part of my #AdobeInsider experience. Lee Odden, Miri Rodriguez, Neil Patel, and I played a hilarious game of guessing the results of the Adobe Digital Economy Survey. 😂

One of the questions we got was, “What percentage of companies communicate with their prospective customers digitally?”

And get this: only 46% of survey respondents (13,000 consumers and 4,250 customer experience and marketing professionals across 14 countries) said they use digital channels to communicate with prospective customers!

What!?

Clearly, I need to step out of my tech bubble…