Excited to be speaking at #INBOUND2023 with my friend and The B2B Institute colleague Peter Weinberg!

Influencing future buyers is key, but measuring performance can be a challenge.

At our session, we’ll share a research based approach to measurement.

Introducing the “CMO” framework, we’ll break down three crucial components and provide insights on how to measure and optimize your brand advertising efforts.

Join us to learn the fundamental equation behind advertising and unlock the potential to attract top talent, generate more meetings, and drive valuable leads.

See you at INBOUND 2023!