Excited to be speaking at #INBOUND2023 with my friend and The B2B Institute colleague Peter Weinberg! 📢

Influencing future buyers is key, but measuring performance can be a challenge.

At our session, we’ll share a research based approach to measurement. 📊

Introducing the “CMO” framework, we’ll break down three crucial components and provide insights on how to measure and optimize your brand advertising efforts. 💡

Join us to learn the fundamental equation behind advertising and unlock the potential to attract top talent, generate more meetings, and drive valuable leads.

See you at INBOUND 2023!