I am thrilled to share that I had the incredible honor of serving as a judge at the prestigious Cannes Lions International Festival of Creativity. The 70th anniversary began with a Jurors’ Welcome Reception, hosted by Chairman Philip Thomas, CEO Simon Cook, and the exceptional Jury Team at the Carlton Cannes Beach. We soaked up the beach vibes, anticipating the days ahead.

Over the past two months, we judged remote rounds to review and narrow down the original pool of hundreds of entries. Over the past two days, through spirited discussions, we arrived at the shortlist and ultimately crowned the winners.

In this second year of the Creative B2B Lions, I am inspired by the caliber of work we encountered. Imagining what the future holds, I can’t wait to see how B2B creativity will continue to evolve 5, 10, and 15 years from now.

Trust me when I say, if you’re going to spend two days locked in a room with your phone tucked away, engaging in discussions about creative marketing, these are the amazing individuals you want by your side. Much respect to my esteemed peers on this mission!

And let’s not forget the French Riviera! It’s gorgeous here.

Massive thank yous to our Jury President, Tom Stein and my fellow judges: Anna Qvennerstedt, Bas Korsten, Andisa Ntsubane CM (SA) FCXP (CX-I), Zoë Merchant, Felipe Cury, Farrokh Madon, Sisca Margaretta and TJ Lightwala. It has been an incredible journey alongside these remarkable individuals.