The CMO Scorecard: The 3 Components of Performance Branding
Only 17 days left until the big reveal at HubSpot’s #INBOUND23!
Get ready for “The CMO Scorecard: The 3 Components of Performance Branding.”
We’re dropping a brand-new foundational report that tackles a universal head-scratcher: proving the value of brand investment.
Lead generation sounds like a science, and brand building sounds like an arts and crafts project. CFOs prefer math to magic, which is a major reason why brand marketing is so chronically underfunded in B2B.
Using the power of the LinkedIn platform, we’ve built a measurement solution that links your advertising inputs—creative and media—to the business outcomes your c-suite cares about.
📊 Featuring: Me and my amazing colleague Peter Weinberg
🗓️ Date: September 7th, 11:00 – 11:45 AM ET
📍 Location: See you IRL at INBOUND or your comfy spot, via LinkedIn Live!