At last week’s ANA Business Marketing NYC event, I had the privilege of hosting an enlightening conversation with brilliant Creative B2B Lions winners, Gian Carlo Lanfranco, Co-Founder and CCO of L&C NYC, and Orlando Baeza, former CMO and CRO at Flock Freight.

We got the inside take on their work, Piñatex, a sustainable leather alternative crafted from pineapple leaves, and Flock Freight’s thought-provoking campaign, ‘How Much Is A Sh*tload?’ Check these out if you haven’t already!

Both are very memorable pieces—Piñatex for its innovation-driven message and commitment to sustainability, and Flock Freight for its fall-out-of-your-chair humor and provocative question for the shipping industry.

So inspiring to hear about the behind-the-scenes efforts of B2B marketing leaders pushing creative boundaries.

Elizabeth Bamonte, Tom Stein (my B2B Lions jury president), Cathy Smith, Kate McKay, and others, thanks for an excellent event!

Shout out to my wonderful colleague, Tonya Garrett for being an awesome emcee!